Veteran-owned. For cosmetic dental practices in Texas.
Booked smile consults. Not a spreadsheet of leads.
Syntrix runs your ads, answers every inquiry in under a minute by text and voice, qualifies each one, and only books the people who are ready. We only market veneers, smile makeovers, whitening, and bonding.
Target for every new practice: 15 booked smile consults in the first 60 days.
Here is where cosmetic cases go missing.
$13,954 is the average price of a six-to-eight veneer case.1 38% of calls to dental offices go unanswered.2 Next morning is when an office with no after-hours coverage answers a 9 p.m. web inquiry. By then she may have filled out two other forms.
The ads are rarely what is broken. Cases get lost between the click and the chair, and that stretch is the part Syntrix runs.
- 1. CareCredit, 2026
- 2. Peerlogic call data
Inquiry waits for morning
- 9:02 pmMaria fills out your veneer form.
- 9:02 pmAuto-email: we will be in touch during business hours.
- 9:31 pmShe fills out another practice's form.
- 9:32 pmThey text back with two consult times.
- 8:15 amYour front desk calls. Voicemail.
Consult booked somewhere else.
Syntrix answering
- 9:02 pmMaria fills out your veneer form.
- 9:02 pm42 seconds later, your assistant texts two consult times.
- 9:05 pmShe asks about payment plans and gets an answer.
- 9:06 pmBooked for Saturday at 10:00.
- 8:15 amYour front desk sees it on the calendar.
Consult on your calendar before she opens another tab.
One lead, start to chair
Scroll through one patient's path. The practice and patient are made up. The timing is what we run for every client.
Step 1 of 7 · Tue 8:41 pm
She sees the right ad
Ads run in your practice's own Meta and Google accounts. Each one speaks to a single reason people want a new smile, so the people who click already know what they want.

Wedding date set
11 months to a new smile
Visit 1Visit 2Visit 3Sponsored · example practice
Getting married next fall? A smile makeover usually takes two or three visits. Start now and it is done before the save-the-dates.
Check my options
Step 2 of 7 · +0:42
She asks, and gets an answer in 42 seconds
The moment a form, call, or message comes in, your assistant texts back. It says who it is, answers the question, and offers two real times from your calendar.
Form submitted: veneers, wedding in 11 months
Hi Maria, this is Ava, the virtual assistant at Lone Star Smile Studio. Saw your note about veneers. Want me to hold a free smile consult? I have Thursday 4:15 or Saturday 10:00.
Step 3 of 7 · +6 min
If she goes quiet, the assistant calls
No reply after a few minutes? Your voice assistant calls from your practice's carrier-registered number, says it is a virtual assistant, and asks three short questions: what she wants fixed, when, and whether monthly payments would help. Ready and in your area means booked. Not yet means she stays in the follow-up sequence.
QualifiedAva, virtual assistant
Outbound call · 2:14
Call notes: Veneers, wedding in 11 months, open to a monthly plan, lives in Round Rock. Qualified.
Step 4 of 7 · +3 min
Questions get answered before they become excuses
Price, financing, how many visits. The assistant is trained on your practice's answers, and your front desk can step in at any point in the thread.
Saturday works. Do you do payment plans?
We do. Lots of veneer patients use a monthly plan, and Dr. Reyes walks through the numbers at the consult. You are booked for Saturday at 10:00.
Step 5 of 7 · Fri 10:00 am
She actually shows up
Reminders go out the day before and the morning of, with a one-tap confirm. A no-show gets an immediate reschedule text instead of silence.
See you tomorrow at 10:00, Maria. Reply C to confirm or R to pick a new time.
C
Step 6 of 7 · +3 days
The unsigned plan does not die in a drawer
Plenty of cosmetic patients leave the consult without saying yes. We follow up on every open treatment plan for 60 days, in the doctor's voice, until she books or asks us to stop.
Hi Maria, Dr. Reyes asked me to send the smile preview from Saturday. Want to grab a time to go over the plan with your fiancé?
Yes, can we do next Thursday?
Step 7 of 7 · Mon 7:00 am
You get the number that matters on Monday
One short report every Monday morning. Ad spend, inquiries, reply time, consults booked, consults showed, and cases started. You never have to log into a dashboard.
Example report
Week 6 report: 7 consults booked, 6 showed, 2 cases started. Median reply time 38 seconds.
Other agencies send leads. We send people who are ready.
Most dental marketing stops at the form. The practice gets a spreadsheet, the front desk calls when it can, and most of those names never pick up. Syntrix keeps going until the person is qualified and on the calendar, or politely out of the way.
| A typical agency | Syntrix | |
|---|---|---|
| What you receive | A list of names and numbers | Booked consults from people who passed four checks |
| First reply | When the front desk gets to it | Under a minute, by text, day or night |
| If they go quiet | Nothing | A voice call within minutes, then a 60-day sequence |
| Who does the calling | Your staff, between patients | Your voice assistant, then your staff only for the ready ones |
| Price shoppers and tire kickers | Land on your schedule | Stay in follow-up until they are ready |
| What you see on Monday | Clicks and cost per lead | Consults booked, showed, and cases started |
| How you pay | Per lead or per booking | Flat monthly fee. Texas rules require it, and it keeps us honest |
Inquiries
Everyone who clicks an ad and reaches out
Reached
Replied to a text or picked up the voice call
Qualified
Passed the four checks
Booked
On your calendar with reminders set
Showed
In the chair for the consult
Only the last two numbers go in your report. The rest is our problem.
The ads are where the thinking shows
Anyone can boost a before-and-after photo. We build ads around the moment someone decides their smile is worth fixing, then test new angles every week.
The wedding countdown
ESExample Smile Studio
Sponsored
Book consult. Jumps to the demo of what happens after the click.
Wedding date set
11 months to a new smile
Visit 1Visit 2Visit 3examplesmilestudio Getting married next year? Most smile makeovers take two or three visits. Start the clock.
The monthly math
ESExample Smile Studio
Sponsored
Book consult. Jumps to the demo of what happens after the click.Smile makeover estimate
$··· /month
12 mo36 mo60 moAnswer 3 questions
Takes 20 seconds. No phone call.
examplesmilestudio What does a smile makeover cost per month? Answer three questions and see.
The coffee confession
ESExample Smile Studio
Sponsored
Book consult. Jumps to the demo of what happens after the click.
3 cups a day.
1 visit.In-office whitening, about an hour
examplesmilestudio Three cups a day? Here is what one in-office whitening visit does.
The doctor on camera
ESExample Smile Studio
Sponsored
Book consult. Jumps to the demo of what happens after the click.0:30What I would tell my own sister before veneers
examplesmilestudio What I would tell my own sister before she got veneers.
The quote you never finished
ESExample Smile Studio
Sponsored
Book consult. Jumps to the demo of what happens after the click.
Hi Mark, Dr. Reyes kept your notes from March. Want to pick the bonding plan back up? Reply YES for two times this week.Only sent to people who asked to hear from you
examplesmilestudio You asked about bonding in March. Dr. Reyes kept your notes. Want to pick it back up?
The real result
ESExample Smile Studio
Sponsored
Book consult. Jumps to the demo of what happens after the click.
Individual results varyEight veneers.
Two visits.Actual patient, shared with consent
examplesmilestudio Eight veneers, two visits, one very happy teacher. Individual results vary.
Every ad is built to Texas State Board of Dental Examiners advertising rules: patient consent for photos, "results vary" language, no "specialist" or "painless" claims, and "General Dentist" where the rules call for it.The photos on this page are stock stand-ins for a practice's own consented patient photos.
Every inquiry runs the same qualification and follow-up sequence
Text first, then a voice call, then a planned sequence for anyone who is not ready yet. Nothing reaches your calendar until it passes the four checks below.
The four checks before anyone reaches your calendar
- 1They want cosmetic work you offer: veneers, a smile makeover, whitening, or bonding.
- 2They want it within about 90 days.
- 3They are open to the price range or a monthly plan.
- 4They live within driving distance and asked to hear from you.
Minute 1
TextA reply from your assistant with two open consult times, from your carrier-registered business number.
Minute 6
Voice callNo reply? The voice assistant calls, says it is a virtual assistant, asks the three qualifying questions, and books ready people on the spot.
Day 1
VideoA short clip of the doctor answering the question they asked.
Day 2
Voice callSecond call at a different time of day for anyone unreached. Voicemail with a one-word text reply to book.
Day 3
TextMonthly payment options in plain numbers.
Day 7
EmailA consented patient story with the same goal they described.
Day 14
Text"Still thinking about it?" with a one-word reply to pick a time.
Day 30
EmailA whitening visit as an easy first step, for anyone not ready for veneers.
Day 60
Hand-offAnyone still open goes to your front desk with the full thread and call notes attached.
Every sequence stops the moment someone books, replies, or says stop. Calls and texts only go to people who contacted the practice and agreed to hear back.
How the first 90 days go
Week 1
Audit and setup
We mystery-shop your phones and web form, then connect your calendar and the text assistant. Ad accounts are opened in your practice's name.
Week 2
Ads go live
Three to five angles launch. Every inquiry gets a reply in under a minute, day or night.
Weeks 3 to 8
Test, cut, scale
New ad angles every week. Losers get cut by Friday. You get the Monday report the whole time.
Day 60
The target
15 booked smile consults on your calendar, with a suggested ad budget of $2,000 a month.
Day 90
Month to month
After the first 90 days it is month to month, and you can leave whenever you want.

Who runs it
Syntrix is veteran-owned. Stephen Grandy spent five years in the Navy running databases before building marketing systems. He builds the ad tests, the text assistant, and the follow-up himself, out of San Marcos.
There is no call center and no account manager relay. When you text, you get the person who built your campaign.
Working with practices in Austin, San Antonio, Houston, and Dallas.
Questions practices ask first
Do you sell leads?
No. A lead is a name in a spreadsheet. We measure booked consults on your calendar and the cases that start from them.
What counts as a qualified lead?
Someone who wants cosmetic work you offer, within about 90 days, is open to the price range or a monthly plan, lives within driving distance, and asked to hear from you. Everyone else stays in follow-up and never touches your schedule.
Do you call my leads?
Yes. If someone does not answer the first text, your voice assistant calls from your carrier-registered business number, says it is a virtual assistant, asks three short questions, and books the ready ones. Calls only go to people who contacted the practice.
Which treatments do you market?
Cosmetic only: veneers, smile makeovers, whitening, bonding, gum contouring, and clear aligners. We do not market implants or full-arch work.
Will patients know they are texting an assistant?
Yes. It introduces itself as your practice's virtual assistant, and your team can take over any conversation at any time.
Who owns the ad accounts?
You do. They are opened in your practice's name and paid on your card. If you leave, everything stays with you.
How do you charge?
A flat monthly fee for the service, plus the ad budget you pay Meta and Google directly. No per-patient or per-booking fees, ever.
Is there a long contract?
The first 90 days are the start period. After that it is month to month.
See what a new patient sees
We call your front desk after hours, fill out your web form, and look at your ads. You get a short video of exactly what happened and what it cost you. Free, and no pitch unless you ask for one.
Rather talk now? Call (726) 263-3259
